Get a Free Helmet with Any Honda Bike Purchase Using Bank Alfalah Credit Card, Here’re Details

ACE Money Transfer CEO Engages Top Pakistani Leadership to Strengthen Formal Remittance Ecosystem and Boost Economic Resilience

By Business Desk | June 28, 2025

Islamabad, Pakistan — In a strategic initiative aimed at bolstering Pakistan’s financial framework, Mr. Rashid Ashraf, the Chief Executive Officer of ACE Money Transfer, held a series of high-level meetings with key government figures in Islamabad this week. These discussions reflected a strong mutual commitment to enhancing formal remittance flows, reinforcing digital infrastructure, and laying the foundation for long-term economic stability and growth.

Mr. Ashraf met with the Honorable Finance Minister, Mr. Muhammad Aurangzeb, and other senior policymakers in what many have described as a groundbreaking step toward redefining Pakistan’s financial trajectory. The engagements focused on collaborative efforts to promote legal remittance channels, develop incentive-based strategies for overseas Pakistanis, and integrate technology into Pakistan’s financial architecture.

Collaborative Vision for a $50 Billion Remittance Milestone

One of the central themes of the meetings was a shared ambition to raise Pakistan’s annual formal remittance inflows to an impressive USD 50 billion within the next five years. This goal, though ambitious, aligns well with the country’s broader macroeconomic objectives.

According to Mr. Ashraf, reaching this milestone will require more than just marketing campaigns or temporary offers—it demands a deeply coordinated effort between public and private sectors. He emphasized the need for structured, long-term incentive programs that are attractive to overseas Pakistanis and can systematically transition remittance flows from informal to formal channels.

These programs, it was discussed, should go beyond monetary rewards and tap into emotional, nationalistic, and social factors—such as recognizing contributions, providing support services, and streamlining compliance processes—to motivate overseas citizens to play a proactive role in the country’s economic upliftment.

Revolutionizing Financial Infrastructure Through Digital Unity

During his discussions with the Finance Minister and central banking stakeholders, Mr. Ashraf introduced a strategic roadmap focused on building a unified digital framework that encourages collaboration between banks, exchange houses, Electronic Money Institutions (EMIs), and fintech players.

He emphasized that such a framework must enable interoperability and standardization, allowing users seamless access to remittance services through secure, scalable, and fast platforms. “To truly boost formal inflows, we must break the silos between institutions. Whether it’s a bank or a fintech, all actors must contribute toward a nationally aligned vision of digitization,” he said.

The strategy includes:

• Developing real-time data-sharing protocols between government agencies and private remittance providers to improve monitoring and compliance.

• Enhancing user experience for remittance senders and recipients by promoting digital wallets and mobile banking interfaces.

• Reducing transaction costs through automation, AI-based verification, and optimized back-end infrastructure.

• Creating incentives for banks and EMIs to innovate on customer engagement tools tailored for overseas Pakistanis.

Mr. Ashraf argued that by leveraging the power of data governance, cross-institutional collaboration, and consumer behavior analytics, Pakistan could not only increase remittance volume but also reduce dollar outflow through unofficial channels—ultimately stabilizing the Pakistani Rupee (PKR) and increasing its domestic retention.

Digitization and the Prime Minister’s Vision

In a separate engagement with the Honorable Minister for Information and Broadcasting, Mr. Attaullah Tarar, Mr. Ashraf extended ACE Money Transfer’s support for the Prime Minister’s national digitization agenda. The two leaders exchanged ideas on how the private sector can assist the government in amplifying public awareness around the importance of legal remittance channels.

Mr. Ashraf pledged ACE’s technological expertise in several areas, including:

• Data-driven consumer insights: Utilizing real-time behavioral data to guide policymaking and develop citizen-centric remittance services.

• Nationwide merchant network expansion: Ensuring that recipients of remittances can conveniently access funds through formal systems across Pakistan’s urban and rural landscapes.

• Digital storytelling and content campaigns: Supporting the Ministry of Information’s public service messaging through culturally resonant, emotionally compelling content that encourages diaspora engagement.

The two leaders agreed that greater public education is essential. Many overseas Pakistanis are still unaware of the risks involved in using informal transfer systems like hawala or hundi, nor do they fully understand the economic damage such methods can inflict. A collaborative media campaign was discussed to bridge this information gap.

Meeting with Ministry of Overseas Pakistanis and HRD: Empowering the Diaspora

In another pivotal round of discussions, Mr. Ashraf met with the Honorable Federal Minister for Overseas Pakistanis and Human Resource Development, Mr. Salik Hussain, and the Parliamentary Secretary, Mr. Ihsan ul Haq Bajwa. This session emphasized the crucial role of overseas Pakistanis as drivers of national progress—not only through remittances but also through advocacy, innovation, and investment.

Key areas of focus included:

• Formalizing undocumented migration: Many Pakistani workers living abroad lack proper documentation, making them vulnerable to exploitation and unable to send money through legal means. The officials agreed on initiating inter-ministerial task forces to address this issue.

• Improving the port-of-entry experience: The arrival process at Pakistani airports can often be cumbersome and unwelcoming. Plans were floated to establish express counters and hospitality zones for returning overseas citizens.

• Recognition programs for high-impact overseas Pakistanis: Initiatives are in the pipeline to honor those in the diaspora who have made significant contributions in business, academia, healthcare, and philanthropy.

Mr. Ashraf expressed ACE’s willingness to fund and co-develop digital platforms where overseas Pakistanis can not only send money but also access resources for legal assistance, investment opportunities, and policy updates.

Addressing the Informal Economy and Currency Flight

During the engagements, Mr. Ashraf repeatedly raised concerns over the growing reliance on informal remittance channels, which he said continue to undermine Pakistan’s economic sovereignty.

He explained that for every dollar routed through illegal channels, Pakistan loses critical data, tax opportunities, and foreign currency reserves. He also emphasized that informal methods like hawala often finance illicit activities and expose users to scams and extortion.

A shift to formal channels, he said, not only adds transparency but also protects the sender and strengthens the country’s financial security.

Technology as a Catalyst for Transformation

Mr. Ashraf also discussed ACE’s technology stack, which includes secure APIs, AI-based fraud detection, digital ID verification, and end-to-end encryption. He argued that these technologies could be integrated into national platforms such as NADRA, SECP, and SBP to create a centralized remittance registry that tracks flows in real-time.

He proposed a pilot project involving the integration of ACE’s tech infrastructure with the Pakistan Remittance Initiative (PRI) to demonstrate cost-effectiveness, user uptake, and scalability. If successful, the model could be replicated across other corridors and service providers.

Bringing Remittances into Economic Planning

A major part of Mr. Ashraf’s proposal was the integration of remittance flows into broader economic planning. He argued that remittances should not be viewed as mere external inflows but as strategic inputs into national development.

He advocated for the following:

• Issuance of diaspora bonds: Special instruments that allow overseas Pakistanis to invest in national infrastructure and receive returns.

• Community-owned projects: Opportunities for overseas communities to fund schools, hospitals, and social enterprises in their hometowns.

• Remittance-linked credit systems: Leveraging consistent remittance history to offer families access to microloans and insurance.

By embedding remittance flows into Pakistan’s development blueprint, the country could unlock new revenue streams, promote inclusive growth, and reduce its reliance on foreign loans and bailouts.

Statements from Government Officials

Following the meetings, Finance Minister Muhammad Aurangzeb stated:

“Pakistan’s financial future depends on how well we engage our diaspora and transition to digital transparency. We appreciate ACE’s contribution to this mission.”

Minister Attaullah Tarar also remarked:

“Digital public awareness is crucial. The media has a responsibility to inform people about how remittances empower families and support national security.”

Mr. Salik Hussain, Minister for Overseas Pakistanis, added:

“We are building a framework that not only serves our overseas citizens better but invites them to be stakeholders in Pakistan’s destiny.”

Mr. Ashraf’s Closing Remarks

After concluding the week of strategic engagements, Mr. Rashid Ashraf spoke to reporters and issued the following statement:

“We are proud to support Pakistan’s economic future by promoting legal remittance flows. Encouraging formal, transparent channels not only strengthens the economy but directly benefits millions of families. ACE remains committed to working alongside the Government of Pakistan to accelerate financial inclusion, digitization, and long-term economic resilience.”

He further noted that the company’s vision is not just transactional—it is transformational. “We see every remittance not as a number, but as a lifeline for a household, a foundation for a child’s education, a seed for a small business, or even a ticket to a better future.”

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Conclusion: A New Chapter in Remittance Strategy

The meetings between Mr. Rashid Ashraf and key federal ministers could mark a new chapter in how Pakistan views and handles remittances. With the right partnerships, incentives, and technology, Pakistan has the potential to not only meet its $50 billion target but also redefine its global economic footprint.

As Pakistan navigates its complex financial challenges, efforts like these—where private expertise meets public ambition—may prove to be the catalyst the country needs for a digitally empowered, inclusive, and resilient economy.

Let me know if you’d like this version formatted for WordPress, turned into a press release, or translated into Urdu.

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Here is a rewritten and expanded 1700-word version of the article covering the Bank Alfalah and Atlas Honda motorcycle promotion:

Bank Alfalah and Atlas Honda Join Hands to Launch 0% Markup Bike Financing with Free Helmet: A Game-Changer for Motorcycle Buyers in Pakistan

By Business Desk | June 28, 2025

In a bold and consumer-friendly move that promises affordability, safety, and financial ease, Bank Alfalah has launched an exciting new promotion in collaboration with Atlas Honda—one of Pakistan’s most iconic motorcycle brands. This latest offer allows customers to buy Honda motorcycles with the option of paying in easy instalments over a period of up to 36 months, including 0% markup plans for up to six months. The promotion also includes a free safety helmet with every eligible purchase.

Aimed at enhancing access to quality transportation while promoting responsible road behavior, this campaign is available for all Bank Alfalah Credit Card holders across Pakistan. The program not only simplifies the purchase process but also incorporates essential safety gear, making it a smart, value-added option for both new riders and experienced commuters Helmet.

An Attractive Financing Offer Tailored for Pakistani Consumers

With rising inflation, increased fuel prices, and the ever-growing cost of living, many Pakistanis are finding it harder than ever to afford personal vehicles. Motorcycles remain the most accessible and widely used mode of transportation in urban and rural areas alike. In response to this growing need, Bank Alfalah has stepped forward with a financing plan that makes motorcycle ownership more manageable and cost-effective Helmet.

Customers can now purchase popular Honda models—including the CD70, CG125, and Pridor—with instalment plans ranging from 3 to 36 months. The 3-month and 6-month plans are offered with 0% markup, which means buyers won’t have to pay any interest during that time.

For longer plans, from 9 to 36 months, Bank Alfalah offers competitive and affordable processing fees, starting at just 2.5%, depending on the tenure selected. This flexibility gives customers a variety of options to suit their financial capabilities Helmet.

A Commitment to Road Safety: Free Helmet with Every Purchase

One of the standout features of this promotion is the inclusion of a free safety helmet, delivered alongside the motorcycle. Helmets are not just a legal requirement—they are essential for reducing the risk of fatal injuries in the event of road accidents.

According to the Pakistan Bureau of Statistics and the National Highway & Motorway Police, thousands of motorbike accidents are reported annually, many of them involving severe injuries due to lack of protective gear. Bank Alfalah and Atlas Honda, through this initiative, aim to raise awareness about the importance of road safety and encourage responsible riding practices Helmet.

By offering a helmet with every eligible bike purchase, the two companies are promoting not just affordability, but also safety-first thinking among consumers—particularly young riders who are more likely to neglect safety precautions. Helmet.

How to Avail the Offer: Registration and Support

Customers interested in availing this promotion can easily do so through multiple channels. The simplest way to begin the process is by visiting Bank Alfalah’s official website, where a dedicated section has been created for the Honda promotion. Users can view bike models, select payment plans, and submit their information online Helmet.

For those who prefer personal assistance, the bank has also made support available through their customer helpline at 021-111-225-111. Friendly, trained staff are available to walk callers through the registration process and answer any queries. Helmet.Moreover, a WhatsApp option has been added for user convenience. Customers can scan the QR code provided in the official advertisement to initiate a chat session and access support or submit registration requests directly. Helmet.Bank Alfalah has ensured that all touchpoints are streamlined and responsive, offering both digital-savvy users and conventional customers a smooth experience from start to finishm Helmet.

Popular Models Available Under the Offer

The financing promotion covers a range of Honda’s best-selling motorcycles, including:

• Honda CD70: A classic choice for daily commuting with impressive mileage and durability. Helmet.

• Honda CG125: Known for its powerful performance, rugged design, and road grip—ideal for urban as well as rural use Helmet.

• Honda Pridor: Offers a comfortable ride, modern looks, and efficiency for longer journeys.

All models included in the promotion are subject to stock availability. Customers are advised to act promptly to secure their preferred model before the offer ends or inventory runs out Helmet.

A Limited-Time Opportunity

As with most attractive offers, this campaign is available for a limited time only. While Bank Alfalah has not announced a specific deadline, helmet availability and motorcycle stock are both limited, and demand is expected to be high given the affordability and benefits bundled into the deal.

Once stocks are depleted, customers may miss out on the free helmet offer or have to wait for new shipments, which can be subject to delay Helmet.

Customers who have been planning to buy a new bike or upgrade their current one are encouraged to take immediate action and register while the promotion is still active Helmet.

Strategic Collaboration for Customer-Centric Innovation

This campaign reflects a deeper synergy between Bank Alfalah and Atlas Honda, both giants in their respective industries. Their collaboration is not only transactional but also transformational—focused on long-term customer value, financial empowerment, and safety awareness.

Bank Alfalah has, over the past few years, positioned itself as a leading player in digital banking, lifestyle financing, and customer empowerment, while Atlas Honda continues to be a market leader in motorcycle manufacturing, trusted by millions for its quality and reliability Helmet.

Together, their joint initiative showcases the power of corporate partnerships in delivering real solutions to everyday challenges faced by Pakistani consumers Helmet.

Making Transportation Accessible Amid Economic Challenges

Pakistan’s economic challenges have created significant pressure on household incomes, especially for middle- and lower-income families. Public transportation remains overcrowded and unreliable in many cities, leaving motorcycles as the most practical mobility solution, Helmet.

However, upfront costs and lack of affordable credit often discourage many from making a purchase.

Through this instalment-based offer with no markup on short tenures, Bank Alfalah and Atlas Honda are offering a lifeline to families, students, and workers who depend on motorcycles for daily travel. Whether it’s a student needing to get to college, a delivery rider earning a livelihood, or a father commuting to work, this offer makes reliable transportation attainable Helmet.

Customer Testimonials and Anticipated Impact

Early responses to the offer have been overwhelmingly positive. Several customers who availed the promotion have praised its transparency, affordability, and ease of use Helmet.

Ahmed Raza, a 26-year-old teacher from Lahore, said:

“I’ve been thinking about buying a bike for a year but couldn’t manage the full price. With this offer, I finally got my Honda CD70 on a 6-month plan without any extra cost—and the free helmet was a pleasant surprise.”

Sanaullah Khan, a delivery rider from Karachi, shared:

“I got the CG125 through my Bank Alfalah card. The EMI plan fits perfectly with my income, and now I save time and money every day. I’m really thankful for this.”

Experts anticipate that if promotions like these continue, they could significantly increase the number of bikes on the road, especially in second-tier cities and rural districts Helmet.

A Step Toward Financial Inclusion

One of the most commendable aspects of this offer is its alignment with Pakistan’s financial inclusion goals. By promoting credit card usage in productive spending and offering flexible repayment models, Bank Alfalah is helping individuals build credit history and participate more actively in the formal financial system Helmet.

The campaign is also a reminder of the power of digital platforms in driving financial behavior change. Whether through online applications or WhatsApp integration, the initiative demonstrates how digital tools can remove friction and promote accessibility Helmet.

What’s Next? Possibilities for Expansion

Industry analysts believe this partnership could pave the way for similar offers in the future. There is potential to Helmet.

• Extend the promotion to include electric bikes as environmental awareness growsm Helmet.

• Expand partnerships to other leading bike manufacturers Helmet.

• Introduce insurance bundles, extended warranties, or service discounts as value-added services Helmet.

Both Bank Alfalah and Atlas Honda have the infrastructure and reputation to scale this model, reaching more demographics and contributing to broader economic activity.