Caffé Praha Opens Its First Islamabad Outlet: A New Chapter for Frella’s Signature Coffee Brand
By [Your Name] | June 2025
In a major development for Pakistan’s café culture, Frella’s flagship brand, Caffé Praha, has officially launched its first outlet in Islamabad. With its signature European-inspired ambiance, artistically crafted menu, and an unrelenting passion for premium coffee, Caffé Praha brings a refined experience to the capital city. Following five successful years in Karachi, this expansion marks a significant milestone in the brand’s journey and signals the growing influence of Frella in the country’s premium lifestyle and hospitality sector.
From the bustling streets of Karachi to the serene elegance of Islamabad, Caffé Praha continues its mission to redefine the café experience in Pakistan. This expansion not only represents geographical growth but also highlights a cultural shift—a desire among Pakistani urbanites for sophisticated spaces where quality, community, and culture converge.
The Story Behind Caffé Praha: Where Culture Meets Craft
Founded by Frella, a company that believes in creating brands that blend lifestyle with purpose, Caffé Praha was never just about coffee. It was about creating an experience. Inspired by the timeless charm of Prague—referred to as ‘Praha’ in Czech—the café’s name reflects its European roots. But at its core, it is deeply Pakistani, celebrating local tastes, creativity, and community.
Since its inception, Caffé Praha has stood apart from typical coffee shops by curating a space where patrons can connect, work, reflect, and indulge. The brand carefully balances its global café aesthetics with a strong local identity, resulting in a space that feels both familiar and aspirational.
Frella’s creative direction has been essential in shaping this brand identity. With a focus on thoughtful design, sustainability, and consumer engagement, Frella has nurtured Caffé Praha into a lifestyle brand that resonates with modern Pakistanis.
Why Islamabad Was the Perfect Choice
After establishing two successful outlets in Karachi, Caffé Praha’s entry into Islamabad wasn’t just a business decision—it was an emotional one. The team behind Frella saw Islamabad as a natural extension of their vision: a city brimming with artists, intellectuals, entrepreneurs, and coffee connoisseurs who appreciate subtle luxury and authentic experiences.
Nestled amidst the city’s scenic beauty and contemporary architecture, the new outlet has been designed to capture the same warmth and aesthetic grace as its Karachi counterparts. It features elegant woodwork, European-inspired interior accents, cozy lighting, and an open layout that invites both conversation and quiet contemplation.
“We’ve always seen Islamabad as a city of thinkers, creatives, and explorers,” shared a representative from the Frella team. “Bringing Caffé Praha here was less about expansion and more about planting roots in a city we deeply admire. It’s about connecting with a community that values depth, dialogue, and detail.”
Design That Tells a Story
Walking into the new Caffé Praha outlet in Islamabad is like stepping into a storybook café in Europe, yet with unmistakably Pakistani soul. The ambiance is intentionally curated to create a multisensory experience—from the textures of the furniture to the aroma of freshly brewed coffee, every element is chosen to make visitors feel both inspired and at ease.
The outlet incorporates natural materials, vintage European décor, and contemporary art, creating a bridge between tradition and modernity. Patrons will notice small details like handwritten menu boards, artisanal ceramic cups, and quiet corners filled with books and art—each element contributing to a holistic sensory escape.
Whether you’re meeting a friend, working on a creative project, or simply enjoying solitude with a latte, Caffé Praha’s environment nurtures those quiet yet meaningful moments.
A Thoughtfully Curated Menu
Caffé Praha’s menu has always been one of its strongest pillars. Known for both innovation and consistency, the brand has developed a lineup of signature dishes that combine international flair with local sensibilities.
Some of the standout items making their way to the Islamabad menu include:
-
Lotus French Toast – A customer favorite, this dish features thick-cut bread drenched in egg custard, fried to golden perfection, then layered with Biscoff spread, crunchy lotus biscuits, and drizzled with caramel sauce. It’s decadent, comforting, and beautifully plated.
-
Cubano Sandwich – With slow-roasted pulled beef, tangy pickles, mustard, and melty cheese pressed between ciabatta slices, this sandwich is a bold, savory delight that pays homage to Cuban street food while keeping a modern, gourmet twist.
-
Eggs Florentine & Eggs Benedict – These brunch staples showcase Praha’s finesse with poached eggs, creamy hollandaise, and buttery muffins—offering a fine balance of richness and flavor.
-
Truffle Fries & Loaded Tenders – A playful yet indulgent section of the menu where fast food is elevated to fine casual dining.
-
Praha Signature Coffee – Whether it’s a creamy flat white or a rich espresso, each cup is brewed with beans sourced from Grao Coffee Company—known for their sustainable and high-quality roasting processes.
Coffee That Reflects Commitment
Coffee is at the heart of Caffé Praha’s brand identity, and their approach is far more than functional. The café prides itself on partnering with reputable roasters like Grao Coffee Company, which ensures not only superior flavor profiles but also ethical sourcing practices.
Each cup of coffee is brewed with care, using state-of-the-art equipment and trained baristas who understand both the science and the soul of a perfect brew. From single-origin espressos to slow-drip cold brews, every sip tells a story of craftsmanship.
The Islamabad outlet will continue this tradition, offering the same attention to detail in every pour, along with seasonal specials designed to introduce patrons to new flavors and combinations.
Seasonal Specials for Islamabad’s Taste Buds
Understanding the unique tastes of Islamabad’s population, Caffé Praha has gone a step further to offer seasonal specials that cater specifically to the preferences of the capital’s patrons. Expect items like:
-
Peach Iced Tea in summer, made with real fruit extract and brewed black tea.
-
Warm Pumpkin Spice Lattes and cinnamon pastries in fall.
-
Local fusion platters that combine Pakistani street food elements with European café presentation.
This adaptability keeps the menu fresh, engaging, and tailored to its environment—one of the many reasons Caffé Praha continues to garner loyal customers.
Community and Creativity: More Than Just a Café
Caffé Praha has never positioned itself as just another place to get a coffee. From day one, the brand has functioned as a community hub—hosting pop-ups, creative talks, and art exhibits. The Islamabad outlet aims to continue that tradition.
The new location includes a versatile space that can host events such as:
-
Poetry readings and book clubs
-
Local art exhibitions
-
Workshops on food, coffee, and design
-
Live acoustic performances
“We want this space to feel like an extension of our customers’ creative journeys,” explains a Frella brand strategist. “Caffé Praha isn’t just a café; it’s a canvas.”
Frella’s Long-Term Vision for Caffé Praha
As the parent brand, Frella continues to invest in Caffé Praha with a long-term vision. Known for building purpose-driven lifestyle brands, Frella sees Praha as a cultural ambassador that embodies modern Pakistan’s global outlook.
Future plans may include more outlets across Lahore, Multan, and even international expansions. However, the focus remains on quality over quantity. Frella’s leadership has consistently emphasized sustainable growth, meaningful customer engagement, and maintaining the core philosophy of the brand.
“Our growth strategy is rooted in values. We’d rather open one great outlet in a year than five average ones,” states a senior executive at Frella. “Praha is about depth, not speed.”
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Visit and Experience
Located in one of Islamabad’s most charming sectors, the new Caffé Praha outlet is now open to the public. Whether you’re a long-time fan from Karachi or a first-time visitor, the café promises an immersive experience—where every corner, cup, and conversation has been curated with care.
e or follow them on Instagram @caffeprahapk for behind-the-scenes stories, brewing tutorials, and food features.
Final Thoughts: A Welcome Addition to Islamabad’s Café Scene
Caffé Praha’s arrival in Islamabad is more than a brand launch—it’s the start of a cultural dialogue. In a city known for its tranquil beauty and thoughtful citizens, this café offers not just a place to eat or drink but a destination to feel, think, and connect.
In an age where café culture often feels commercial and repetitive, Caffé Praha serves as a refreshing reminder that hospitality can be personal, coffee can be artistic, and spaces can spark meaningful interactions.
With its deeply rooted values, focus on design, and unwavering dedication to quality, Caffé Praha is set to become a beloved staple in the capital—one that feels both timeless and timely.
Caffé Praha Opens Its First Islamabad Outlet: A New Chapter for Frella’s Signature Coffee Brand
By [Your Name] | June 2025
In a major development for Pakistan’s café culture, Frella’s flagship brand, Caffé Praha, has officially launched its first outlet in Islamabad. With its signature European-inspired ambiance, artistically crafted menu, and an unrelenting passion for premium coffee, Caffé Praha brings a refined experience to the capital city. Following five successful years in Karachi, this expansion marks a significant milestone in the brand’s journey and signals the growing influence of Frella in the country’s premium lifestyle and hospitality sector.
From the bustling streets of Karachi to the serene elegance of Islamabad, Caffé Praha continues its mission to redefine the café experience in Pakistan. This expansion not only represents geographical growth but also highlights a cultural shift—a desire among Pakistani urbanites for sophisticated spaces where quality, community, and culture converge.
The Story Behind Caffé Praha: Where Culture Meets Craft
Founded by Frella, a company that believes in creating brands that blend lifestyle with purpose, Caffé Praha was never just about coffee. It was about creating an experience. Inspired by the timeless charm of Prague—referred to as ‘Praha’ in Czech—the café’s name reflects its European roots. But at its core, it is deeply Pakistani, celebrating local tastes, creativity, and community.
Since its inception, Caffé Praha has stood apart from typical coffee shops by curating a space where patrons can connect, work, reflect, and indulge. The brand carefully balances its global café aesthetics with a strong local identity, resulting in a space that feels both familiar and aspirational.
Frella’s creative direction has been essential in shaping this brand identity. With a focus on thoughtful design, sustainability, and consumer engagement, Frella has nurtured Caffé Praha into a lifestyle brand that resonates with modern Pakistanis.
Why Islamabad Was the Perfect Choice
After establishing two successful outlets in Karachi, Caffé Praha’s entry into Islamabad wasn’t just a business decision—it was an emotional one. The team behind Frella saw Islamabad as a natural extension of their vision: a city brimming with artists, intellectuals, entrepreneurs, and coffee connoisseurs who appreciate subtle luxury and authentic experiences.
Nestled amidst the city’s scenic beauty and contemporary architecture, the new outlet has been designed to capture the same warmth and aesthetic grace as its Karachi counterparts. It features elegant woodwork, European-inspired interior accents, cozy lighting, and an open layout that invites both conversation and quiet contemplation.
“We’ve always seen Islamabad as a city of thinkers, creatives, and explorers,” shared a representative from the Frella team. “Bringing Caffé Praha here was less about expansion and more about planting roots in a city we deeply admire. It’s about connecting with a community that values depth, dialogue, and detail.”
Design That Tells a Story
Walking into the new Caffé Praha outlet in Islamabad is like stepping into a storybook café in Europe, yet with unmistakably Pakistani soul. The ambiance is intentionally curated to create a multisensory experience—from the textures of the furniture to the aroma of freshly brewed coffee, every element is chosen to make visitors feel both inspired and at ease.
The outlet incorporates natural materials, vintage European décor, and contemporary art, creating a bridge between tradition and modernity. Patrons will notice small details like handwritten menu boards, artisanal ceramic cups, and quiet corners filled with books and art—each element contributing to a holistic sensory escape.
Whether you’re meeting a friend, working on a creative project, or simply enjoying solitude with a latte, Caffé Praha’s environment nurtures those quiet yet meaningful moments.
A Thoughtfully Curated Menu
Caffé Praha’s menu has always been one of its strongest pillars. Known for both innovation and consistency, the brand has developed a lineup of signature dishes that combine international flair with local sensibilities.
Some of the standout items making their way to the Islamabad menu include:
-
Lotus French Toast – A customer favorite, this dish features thick-cut bread drenched in egg custard, fried to golden perfection, then layered with Biscoff spread, crunchy lotus biscuits, and drizzled with caramel sauce. It’s decadent, comforting, and beautifully plated.
-
Cubano Sandwich – With slow-roasted pulled beef, tangy pickles, mustard, and melty cheese pressed between ciabatta slices, this sandwich is a bold, savory delight that pays homage to Cuban street food while keeping a modern, gourmet twist.
-
Eggs Florentine & Eggs Benedict – These brunch staples showcase Praha’s finesse with poached eggs, creamy hollandaise, and buttery muffins—offering a fine balance of richness and flavor.
-
Truffle Fries & Loaded Tenders – A playful yet indulgent section of the menu where fast food is elevated to fine casual dining.
-
Praha Signature Coffee – Whether it’s a creamy flat white or a rich espresso, each cup is brewed with beans sourced from Grao Coffee Company—known for their sustainable and high-quality roasting processes.
Coffee That Reflects Commitment
Coffee is at the heart of Caffé Praha’s brand identity, and their approach is far more than functional. The café prides itself on partnering with reputable roasters like Grao Coffee Company, which ensures not only superior flavor profiles but also ethical sourcing practices.
Each cup of coffee is brewed with care, using state-of-the-art equipment and trained baristas who understand both the science and the soul of a perfect brew. From single-origin espressos to slow-drip cold brews, every sip tells a story of craftsmanship.
The Islamabad outlet will continue this tradition, offering the same attention to detail in every pour, along with seasonal specials designed to introduce patrons to new flavors and combinations.
Seasonal Specials for Islamabad’s Taste Buds
Understanding the unique tastes of Islamabad’s population, Caffé Praha has gone a step further to offer seasonal specials that cater specifically to the preferences of the capital’s patrons. Expect items like:
-
Peach Iced Tea in summer, made with real fruit extract and brewed black tea.
-
Warm Pumpkin Spice Lattes and cinnamon pastries in fall.
-
Local fusion platters that combine Pakistani street food elements with European café presentation.
This adaptability keeps the menu fresh, engaging, and tailored to its environment—one of the many reasons Caffé Praha continues to garner loyal customers.
Design That Tells a Story
Walking into the new Caffé Praha outlet in Islamabad is like stepping into a storybook café in Europe, yet with unmistakably Pakistani soul. The ambiance is intentionally curated to create a multisensory experience—from the textures of the furniture to the aroma of freshly brewed coffee, every element is chosen to make visitors feel both inspired and at ease.
The outlet incorporates natural materials, vintage European décor, and contemporary art, creating a bridge between tradition and modernity. Patrons will notice small details like handwritten menu boards, artisanal ceramic cups, and quiet corners filled with books and art—each element contributing to a holistic sensory escape.
Whether you’re meeting a friend, working on a creative project, or simply enjoying solitude with a latte, Caffé Praha’s environment nurtures those quiet yet meaningful moments.
A Thoughtfully Curated Menu
Caffé Praha’s menu has always been one of its strongest pillars. Known for both innovation and consistency, the brand has developed a lineup of signature dishes that combine international flair with local sensibilities.
Some of the standout items making their way to the Islamabad menu include:
-
Lotus French Toast – A customer favorite, this dish features thick-cut bread drenched in egg custard, fried to golden perfection, then layered with Biscoff spread, crunchy lotus biscuits, and drizzled with caramel sauce. It’s decadent, comforting, and beautifully plated.
-
Cubano Sandwich – With slow-roasted pulled beef, tangy pickles, mustard, and melty cheese pressed between ciabatta slices, this sandwich is a bold, savory delight that pays homage to Cuban street food while keeping a modern, gourmet twist.
-
Eggs Florentine & Eggs Benedict – These brunch staples showcase Praha’s finesse with poached eggs, creamy hollandaise, and buttery muffins—offering a fine balance of richness and flavor.
-
Truffle Fries & Loaded Tenders – A playful yet indulgent section of the menu where fast food is elevated to fine casual dining.
-
Praha Signature Coffee – Whether it’s a creamy flat white or a rich espresso, each cup is brewed with beans sourced from Grao Coffee Company—known for their sustainable and high-quality roasting processes.
Coffee That Reflects Commitment
Coffee is at the heart of Caffé Praha’s brand identity, and their approach is far more than functional. The café prides itself on partnering with reputable roasters like Grao Coffee Company, which ensures not only superior flavor profiles but also ethical sourcing practices.
Each cup of coffee is brewed with care, using state-of-the-art equipment and trained baristas who understand both the science and the soul of a perfect brew. From single-origin espressos to slow-drip cold brews, every sip tells a story of craftsmanship.
The Islamabad outlet will continue this tradition, offering the same attention to detail in every pour, along with seasonal specials designed to introduce patrons to new flavors and combinations.
Seasonal Specials for Islamabad’s Taste Buds
Understanding the unique tastes of Islamabad’s population, Caffé Praha has gone a step further to offer seasonal specials that cater specifically to the preferences of the capital’s patrons. Expect items like:
-
Peach Iced Tea in summer, made with real fruit extract and brewed black tea.
-
Warm Pumpkin Spice Lattes and cinnamon pastries in fall.
-
Local fusion platters that combine Pakistani street food elements with European café presentation.
This adaptability keeps the menu fresh, engaging, and tailored to its environment—one of the many reasons Caffé Praha continues to garner Customary.
