Bank Alfalah Launches Eatsy: A Revolutionary Leap Toward a Cashless Dining Experience in Pakistan
Bank Alfalah, one of Pakistan’s leading commercial banks, has made a powerful and pioneering move by launching Eatsy—Pakistan’s first bank-led restaurant app, an all-in-one digital platform that completely transforms the dine-in and payment experience for both customers and restaurant partners.
As the country continues its digital evolution, Eatsy sets a new benchmark for how financial services and lifestyle experiences can converge. With this app, Bank Alfalah isn’t just innovating in the financial services sector—it’s reshaping how Pakistanis dine out, merging convenience, technology, and banking into one seamless solution.
A First-of-Its-Kind Digital Dining Ecosystem
Eatsy is more than just a dining app—it is a comprehensive, end-to-end digital payment and restaurant management platform. Built to deliver a frictionless and fully paperless experience, Eatsy allows customers to browse menus, reserve tables, place orders, create payment cards, and pay—all through a single app interface. At the same time, it equips restaurant partners with tools to efficiently manage reservations, streamline orders, accept digital payments, and gain deeper operational insights.
Yahya Khan, Chief Digital Officer at Bank Alfalah, explained the bank’s vision:
“Eatsy is a major step forward in our journey of embedded banking. By combining the convenience of mobile payments with the everyday dining experience, we are enabling a cashless ecosystem that benefits both our customers and restaurant partners. Our goal is to make embedded payments simpler, promote financial inclusion, and offer a digitised lifestyle solution that embeds seamlessly into today’s consumer behavior. Eatsy is more than just an app; it’s a platform for the future of payments and dining in Pakistan.”
What Eatsy Offers to Diners
For consumers, Eatsy is designed to make every dining experience smarter, faster, and more rewarding. The app offers a clean, intuitive interface that allows users to:
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Reserve tables in real-time with instant confirmation.
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Browse digital menus and place orders directly from their smartphones, eliminating the need to wait for a server or menu.
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Track order progress live, from kitchen prep to delivery at the table.
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Pay digitally and securely with any Mastercard or Visa card (from any bank), or by creating a Bank Alfalah prepaid card directly in the app.
Additionally, Eatsy rewards customers for going digital. Users benefit from exclusive cashback offers, instant tax savings, and loyalty perks, making every transaction more valuable. The app encourages repeat visits by enhancing convenience while simultaneously delivering real savings.
This digital-first approach does more than save time—it empowers consumers to take control of their dining journey, reducing reliance on cash and offering a glimpse into the future of hospitality in Pakistan.
What Eatsy Offers to Restaurants
For restaurants, Eatsy is a game-changing business tool. It digitises front- and back-end operations, helping businesses modernise and increase efficiency without heavy investments. Key features for merchants include:
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Reservation Management: Easily control table availability, respond to preferences, and manage guest flow with real-time booking confirmations.
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Streamlined Ordering: Receive orders directly from diners’ smartphones, reducing communication errors and improving kitchen efficiency.
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Instant Payments: Accept digital payments via card or prepaid wallets created through the app, with real-time settlement and automated recordkeeping—no paper, no hassle.
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Prepaid Card Issuance: Restaurants can issue co-branded prepaid cards, enabling customers to load funds for future visits and pay instantly.
Perhaps most importantly, Eatsy delivers rich customer insights and analytics, allowing restaurants to better understand diner behavior, optimise their offerings, and enhance customer satisfaction. From sales trends to table turnover data, Eatsy offers partners a smarter way to do business.
Leading with Premier Launch Partners
Eatsy has already onboarded 11 tier-one restaurants in Karachi and Lahore, including Premo by Xanders, The Patio, Tooso, Coco Cubano, Enigma, and London Courtyard. These establishments are among the first to offer diners the convenience of Eatsy’s embedded payment ecosystem, with more restaurants slated to join the platform in the coming months.
This early adoption by premium venues highlights the trust and enthusiasm within the hospitality sector for a solution that simplifies operations while delivering meaningful customer benefits.
Strategic Vision for a Digital Dining Future
The launch of Eatsy aligns with Bank Alfalah’s broader mission of promoting financial inclusion and digitising lifestyle experiences. The app plays a crucial role in converting cash-heavy restaurant customers into digital payment users, an essential step in building a more transparent, efficient economy.
Eatsy enables users who may not have a credit or debit card to instantly generate a Bank Alfalah prepaid card, making it easier for unbanked or underbanked individuals to transition into the digital economy. This not only promotes a cashless lifestyle but also helps expand the country’s tax net and improve traceability in transactions.
By embedding payments into everyday interactions like dining out, Bank Alfalah is demonstrating how embedded finance can shape the future—creating value, saving time, and delivering better user experiences while supporting national economic goals.
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Conclusion: A Powerful Step into the Future
The launch of Eatsy marks a transformational moment for Pakistan’s digital banking and restaurant industries. As the first app in the country led by a bank that digitises both the consumer and merchant side of the dining and payments experience, Eatsy introduces a smarter, cashless, and connected way to dine.
It reflects Bank Alfalah’s vision to go beyond traditional banking by integrating fintech into everyday moments, simplifying life for customers, and helping businesses thrive in a digital-first economy.
With Eatsy, Bank Alfalah is not just leading the way in innovation—it’s setting the standard for what modern banking can look like when it merges seamlessly with lifestyle, technology, and convenience.
